Water is life’s matter and matrix, mother and medium. There is no life without water. -Albert …
Nicoya Hecht Co-Founder/Brand Director, Rising Springs Nicoya has committed her life to motherhood, the study of midwifery, philanthropy, and more recently, to developing sustainable brands. Nicoya’s journey as a mother gave her the patience and dedication needed to support other women during their own paths to motherhood. Nicoya has served as board president for Sangham Foundation for 4 years, leading the organization to donate to charities supporting water conservation, children, and underserved communities. Nicoya began in sustainable goods with Nectar Eco Boutique, sourcing natural fiber clothing for consumers in Ashland, Oregon. She has since spearheaded the brand development of Rising Springs, a packaged water company launched in 2015 that stewards a rare artesian spring source in Idaho. Nicoya manages the brand aesthetic with a finely curated feel, from content creation to social media, influencer relationships, partnerships, public relations, and events. Born in Costa Rica, and living in Idaho, Hawaii, and Oregon throughout her life, Nicoya is dedicated to the mission of protecting the world’s water resources and improving water quality for all.