Why We Created salt+blue—and How You Can Help Bring It Local

From Skin Care to Sun Care

At Annmarie Skin Care, our approach has always started with a close look—of ingredients, sourcing, and the wider impact of what we create. When we began diving deeper into modern sun care, it became clear that something was missing. From formulations that harm our waterways and the marine life and ecosystems within them, to “better-for-you” options that rely on plastic packaging or feel heavy, chalky, and difficult to wear daily, the solution that balanced protecting our skin with protecting the planet often wasn’t there. Rather than choosing the least imperfect option, we followed that line of questioning beyond skin care and into sun care—creating salt+blue as a more considered, intentional approach to protection.

Introducing salt+blue

salt+blue was born from a shared belief that modern sun care has lost its way. Somewhere along the line, protecting the skin from the sun became synonymous with harsh chemical filters, heavy synthetic formulas, and messaging rooted in fear of the very light that sustains life.

We believe there’s another path.

At salt+blue, we honor the living connection between skin, sun, and sea. Guided by nature’s rhythms, we create nature-based sun care and mineral-based sunscreen with wildcrafted and organic botanicals—protecting the skin while staying in harmony with the planet and inviting a more mindful and symbiotic relationship with the light that gives us life.

Why This Matters to Conscious Retailers—Big and Small

Independent boutiques, apothecaries, spas, and wellness spaces have long been leaders in the conscious beauty movement—places where education, ingredient integrity, and thoughtful curation truly matter. At the same time, we also recognize that access matters. When products rooted in care for people and planet become available through larger, well-known retailers, they have the potential to reach more families, more communities, and more everyday moments in the sun.

salt+blue was created with this full spectrum in mind—designed to feel at home wherever intentional choices are made:

• 100% natural, reef-friendly, and free from toxic chemicals—formulated with intention
• SPF 30 broad-spectrum UVA/UVB protection
• Non-nano zinc oxide—safe for skin & sea
• Wildcrafted & organic botanicals that nourish skin beyond SPF
• Lightweight and blendable, with a smooth, sheer finish—no white cast
• Plastic-free packaging for conscious sun care
• A philosophy rooted in sun wisdom, not sun fear

Whether it’s a neighborhood boutique, a local spa, or a larger grocery or wellness retailer, salt+blue is a natural addition—offering effective, daily sun protection that aligns with the values many people actively seek out.

Whether it’s a neighborhood boutique, a local spa, or a larger grocery or wellness retailer, salt+blue is a natural addition—offering reliable protection that feels good to use, supports skin health, and allows even routine moments of sun care to carry a more conscious impact.

A Community-Powered Way to Bring salt+blue to Your Favorite Store

Alongside our traditional wholesale outreach, we wanted to create a simple way for our community to be part of how salt+blue shows up in the world. Independent retailers and larger stores alike pay close attention to what their customers are asking for—and those conversations often matter just as much as formal introductions.

That’s why we created a Local Store Campaign sheet—a straightforward, printable one-pager you can bring to your favorite local store you already frequent to introduce them to salt+blue.

It’s a simple way to say: This is a brand I trust—and one I’d love to see here.

How to Participate

1. Download the Local Store Campaign Sheet (Full Color | B&W).
   • (We have two versions for you to choose from—a full-color layout designed to bring the brand story to life visually, and a black-and-white option if you want to save on ink while printing!)
2. Print it out and sign it.
3. Bring it to your favorite local store amd let them know you’d love to see salt+blue on their shelves.
4. Email [email protected] letting us know the store information and your personal information, so we can thank you for helping us spread the word and grow our mission. 

Thank you for helping us bring that vision into local communities—one shop at a time.