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If you're using skin care products, odds are you know of serums or are already using one.
Serums are usually translucent aloe-based or aqueous solutions lighter than a moisturizer or facial oil. You apply your serum after cleansing and toning and before applying your facial oil. Its primary purpose is to deliver activated ingredients directly into the skin. Because serums hydrate the skin, its smaller molecular size is easily absorbed into the skin, which helps deliver a high concentration of activated ingredients to target specific skin concerns.
Because serums contain various activated ingredients, you can target multiple skin concerns—like reducing the appearance of wrinkles, dullness, discoloration and fine lines. Reap the maximum benefits of this nutrient-dense product by following up with a facial oil to help seal in the moisture.
How do you know which serum to use?
There are a million different options out there for choosing a serum. These two questions can help you zero in on which serum you need.
- What is your skin type? Are you oily? Are you constantly trying to feel moisturized because you're dry? Is your skin balanced?
- What are your skin concerns? Dark spots, fine lines, congested pores and lackluster feel are common skin concerns that drive your serum decision.
Annmarie Skin Care Serum Guide
Annmarie Skin Care has 5 unique and potent serums for your skin care journey. If you're unsure where to start, let this serum guide lead the way.
This serum is our best-selling product time and time again. With an aloe vera juice base, it features hyaluronic acid—an ingredient designed to draw moisture to your skin. Hyaluronic acid is ideal for skin feeling dry or seeing signs of aging due to a lack of moisture in the skin. This serum also uses herbal extracts of buddleja davidii and edelweiss to protect skin from environmental stressors. Life everlasting flowers calm and soothe skin.
The Anti-Aging Serum is ideal for anyone who wants to boost hydration for their skin. It's also perfect for anyone wishing to combat and stave off signs of aging due to the appearance of fine lines, wrinkles and lackluster skin. There are no age restrictions for using the Anti-Aging Serum. Whether you're 20 years old or in your late 70s, this serum does wonders for anyone who needs it.
This serum is a powerhouse blend targeting the look of dark spots and firmness of the skin. Containing uva ursi, this plant has naturally occurring arbutin. This safe and stable hydroquinone alternative helps brighten the appearance of darkened areas on the face. Licorice root in this citrusy blend also helps diminish darkened areas and soothe temporary skin discomfort. A key ingredient is the citrus-derived stem cells that make your skin appear tighter, firmer and healthier overall.
If you're concerned with the look of dark spots or discoloration from skin issues derived from congested pores and are trying to fade darkened areas on your face—the Citrus Stem Cell Serum is for you. The Citrus Stem Cell Serum is perfect for all ages, from younger skin that deals with the residual effects of excess oil to mature skin where overdone sun exposure is beginning to show its impact. You'll also see the benefits of firmness and plumpness in your skin's appearance.
The Probiotic Serum with Tremella is an innovative, sensitive skin serum that hydrates, balances and is incredibly soothing. The probiotic ferment is vital in strengthening the skin's natural ecosystem, balancing the skin's pH and feeding the skin's microbiome. Another key ingredient—the tremella mushroom—takes this serum to the next level. Antioxidant-rich, this mushroom acts as an intense moisture-binder, helping to hydrate the skin deeply. Fermented olive leaves also fortify your complexion and shield your skin from harsh elements.
The Probiotic Serum with Tremella is great for any skin type. However, sensitive skin types will especially love it. This serum effectively helps balance the skin's natural flora. It can also soothe and calm temporary redness and discomfort as well as dry and sensitive skin.
The Wild Fruit Serum is a luxurious serum blend that restores the lift, brightness and hydration of your skin. With Kakadu plum—one of the world's most potent forms of vitamin C—this serum provides an incredible glow, evening out your skin’s look. Active madonna lily plant stem cells work with your skin to cultivate a renewed appearance, with skin looking tighter, firmer and healthier. Knotweed is added for its high natural resveratrol content, and aloe-steeped apple extract renews skin tone, texture and tautness.
The Wild Fruit Serum is perfect for maturing skin that needs targeted support in several different areas. Effectively fight the appearance of dark spots, and experience the serum's amazing firming and plumping qualities. As a part of our Wild Alchemy Collection, the Wild Fruit Serum is also perfect for you if you love more exotic ingredients and the luxe skin care experience that are key components of the Wild Alchemy Collection.
Our Activated CBD Serum brightens, hydrates, tightens and rejuvenates the skin. Both water-soluble and fat-soluble, this hemp-derived full-spectrum CBD is sourced from industry leader Ojai Energetics. This potent and concentrated serum delivers immediate CBD benefits to revitalize your skin. Ingredients include superoxide dismutase (SOD), your body's most potent antioxidant defense system. Astaxanthin helps protect your skin from environmental stressors. Abyssinian, mangosteen, copaiba and black cumin seed oils deeply nourish the skin.
The Activated CBD Serum is incredibly nourishing and soothing. Great for aging defense, this serum also calms temporary discomfort or redness. Hydrating and perfect for supporting the skin's natural balance—the Activated CBD Serum will transform your skin's appearance. Amazing for any age, this serum supports your endocannabinoid system for your overall wellness.
Which serum will you choose?
It can be hard to determine which serum to go with, even with the information you have. You can find support by either taking our tailored skin assessment or scheduling a skin consultation with one of our knowledgeable skin care experts.
You can mix and match our serums, as well. Use one in the morning and a different one, like the Wild Fruit Serum or Activated CBD Serum, in the evening. Or boost your serum's effects and further personalize it for your skin needs by using our Concentrated Boosting Elixirs and creating a custom blend.
There's no wrong way to go. You can rest assured that our serums are intentionally crafted for all skin types and ages. And, of course, all of our products are sustainably made, keeping your and our planet's health top of mind.
Annmarie Gianni is a mother, health activist, entrepreneur, and founder of 3 successful businesses. Over ten years ago, she and her husband, Kevin, formed a team and Annmarie Skin Care was founded to provide a clean, skin care made with natural ingredients experience using natural, organic and wildc…
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