Annmarie Gianni Skin Care Listed as a “SAFE” Skin Care Brand


We have an announcement to make: Annmarie Gianni Skin Care was recently listed as an approved brand with SAFE—a non-profit, charitable organization dedicated to challenging cruel practices against animals. We were chosen because of our policy against animal testing. We also recently signed a petition created by SAFE to ban animal testing completely in New Zealand.

Here’s more about this great organization and how they’re working to spread awareness and change attitudes about cruelty to animals.

Annmarie Gianni Skin Care was recently listed with SAFE as an approved skin care brand for those who love animals. 

Cruel Testing Still Occurs

All of us that work here at Annmarie Gianni Skin Care love animals, and can’t imagine ever testing ingredients or products on them. All companies don’t feel the same, however. According to PETA (People for the Ethical Treatment of Animals), hundreds of thousands of animals are poisoned, blinded, and killed every year in product tests for cosmetics, personal care products, and household products.

They note that more than 1,300 companies have banned all animal tests, as today we have alternatives tests that work better, anyway. Yet some companies continue to persist in animal testing, including many big-name manufacturers that you would instantly recognize. (You can check it out at PETA’s online searchable database.)

According to Care2, tests like rubbing ingredients into rabbits’ eyes, force-feeding them down a rat’s throat, or smearing them on a guinea pig’s raw skin still occur at many cosmetic and skin care companies.

“Consumers are shocked to learn that millions of animals each year are injected with or forced to inhale or ingest cosmetics,” says Erin Edwards, media liaison for PETA. “Those animals live in fear and loneliness every minute of their lives.”

What is SAFE?

SAFE was started in 1932 in Australia as an anti-vivisection organization (against performing live surgeries on animals for the purpose of scientific research). In 1978, they changed the name to “Save Animals From Experiments,” and broadened their work to expose the questionable use of animals in cruel and needless experiments.

Today, SAFE works to make “significant improvements in the lives of animals,” according to their website. They raise awareness of cruel practices, and seek to change attitudes around the world so that animals are no longer exploited or abused. The group is based in Auckland, New Zealand, and has over 10,000 members and supporters. They are also affiliated with a number of other organizations, including PETA and the Humane Society of the United States.

What Do You Think?

We’d love to know what you think about testing on animals. At Annmarie Gianni Skin Care, we care about them too much to test any of our ingredients or products on them, and have pledged never to do so.

Does a company’s policy about animal testing make a different in your purchases? Please share your thoughts.

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“Cruel Beauty: Which Companies Test on Animals?”, March 24, 2009,

comments (5 and counting)


Reader Interactions


    • Michon Newman says

      Hey Caroline!

      We do ship to China, yes 🙂 You will see that as an option for the countries when placing your order, shipping prices may vary.

      xo- Michon
      ASC Customer Happiness Team

  1. Lady Jane says

    I make a conscientious effort every day to identify which companies test on animals and I will avoid buying their products. Some products I truly love but once I’ve learned about the companies testing. I stop buying from them. Even our dog food brand was bought out by a big company and I had to look for another brand. I by no means need a makeup that is tested on animals. Being kind to animals, the environment and people is very important to me. I downloaded the Cruelty Cutter app to my smartphone. And use it to identify safe products while I shop. Can you image…people still testing on beagles. Have they no heart? I am very happy to find companies like your.

  2. Janet says

    Good for you to take a stand against this horrible and unnecessary practice! Some companies that used to be on the PETA list have lost their status as they have cowed to pressures from the Chinese government and are being forced to pay for animal testing if they want to do business there. So…don’t do business there! Looking forward to my order from your ethical company 🙂

  3. L.A. Berg says

    I won’t buy skin care products that have anything to do with animal testing. It’s been a concern of mine for 30 years and it’s nice to see the progress that’s been made in that time. Glad to know your products aren’t tested on animals. Thanks.

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