We’ve been working on perfecting our Sun Love formula, testing and retesting different batches to get the perfect consistency and potency. We’re so thankful to all of you for your patience while we’ve been toiling away and we’re thrilled to say that it’s finally here!
What You Can Expect from the New Formula
You know that we’re always committed to having completely natural ingredients and the standards for our sunscreen isn’t any different. Although they’ve changed, the ingredients are just as pure and sustainably sourced as the rest of our products. We were able to keep the same easy-to-apply packaging and increase the shelf life of the Sun Love but almost everything is different—including our new SPF 20 rating!
Here are the details on the changes we’ve made.
New Ingredients, Same Potency
The new formula has a smaller ingredient list than the old formula but it is no less potent. Rather than creating a new emulsified formula with water and oil, we found a way to remove the water all together so that the Sun Love is a mixture of oils, zinc, beeswax and essential oils. This gives it a new, creamier texture and it increases the shelf life.
We use 15% non-nano zinc oxide to give the Sun Love its sun protection factor (SPF) and (along with beeswax) it adds the thick texture so that it will stay on top of the skin.
For the oils, we’re using a luxurious blend of sunflower, pumpkin seed, hemp seed, olive, sea buckthorn berry, and buriti fruit oils to make the Sun Love an amazing moisturizer along with being high in essential fatty acids, beta-carotene, vitamin E, C and other antioxidants that protect from oxidative stress. The blend is formulated to be great for all skin types so that the moisture absorbs well without causing dryness but it also doesn’t exacerbate oily skin and clogged pores.
What will be familiar to you Sun Lovers is the color! We use mineral oxides (just like in our makeup) to give the Sun Love a little bit of a tint so that the zinc oxide content doesn’t sit on your skin and cause you to look totally bleached! Of course, if you’re wanting it to be even closer to your shade, we suggest using it with our powder foundation—the new texture lends itself well to blending with the Minerals by Anmarie Foundation!
A Totally New Feel
Our COO, Rachel, walked into her office the other day and half of the team was standing there blocking the way to her desk smelling the backs of our hands and rubbing our arms—this was, of course, very serious business and we promise there was no laughter involved… okay, there’s always laughing but we were testing and discussing the feel of the new Sun Love so we could tell you about it!
The new formula comes with a new feel too and we can’t say enough about how good it feels! It glides on smoothly for easy, flawless coverage. The new Sun Love sits on the skin nicely and it spreads easily with no worries about it balling up if you rub it too much. The creamy texture makes it easier to use with makeup and other skin care products than the old formula and it's easier to re-apply when you’re in the sun.
The zinc and the beeswax in this formula make the Sun Love thicker than our typical moisturizer but the oils in it absorb into the skin really well, leaving your skin feeling silky. Because it is made to be a physical sun protection product along with being a moisturizer, it sits nicely atop the skin and does need to be reapplied every one-two hours.
Zinc for Sun Protection Gives us an SPF Rating
Zinc oxide is one of the safest and most effective ingredients for sun protection because it blocks both UVA and UVB rays. Because it is a physical protection product, zinc needs to sit on top of the skin to be effective, it isn’t waterproof and it does wear off after a time. It also needs to be reapplied every hour or two if you’re in the sun.
How to Use the Sun Love
To use this Sun Love, you’ll want to spread it evenly over your skin. You do not need to rub it in too much but you want to rub it in enough so that it looks nice and feels comfortable. Remember that zinc oxide is a physical sun protection ingredient, so it does need to be on top of the skin for it to be effective.
The Sun Love is designed to use daily on your face because of the tint but using it on your body when you’re being active is wonderful too! It’s especially nice on the neck and shoulders if you’re going to be playing on the beach, gardening, hiking up a mountain, or anything else that puts you in direct sun all day. Make sure you’re reapplying every hour or two and covering up any part of your body that you’re not using sun protection on.
Aub is a certified clinical herbalist and content strategist/creator. She is the co-founder of Dandelion Branding, a digital marketing company that works with brands that are focused on revolutionizing their industries. When she's not working on a project, you can usually find her nosing about in the forest or giving congratulatory high fives to every plant in her house for growing.
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